Managing for the Future:Lessons Learned from Deployment of Digital Subscriber Line (DSL) Technology & Recommendations for Managing Future Technology Ventures.
SBC Communications one of the largest companies in the Telephone Industry of United States of America formed a subsidiary SBC Advance Solution Inc. (SBC/ASI) in 1996 when they saw a huge potential in the Digital Subscriber Lines (DSL) which was transpired by the first major overhaul of telecommunications law in almost 62 years. SBC can make huge profits from this opportunity but due to some poor planning and unsound management practices they lose this opportunity of being pioneer the high-speed Internet services industry with DSL. The cost of poor planning has been alienated Internet Service Providers (ISPs), dissatisfied end-use customers, disappointed personnel and lost revenue. The objective of this paper is to analyze what were the basic problems because of which SBC lost this golden opportunity.
